Description
Journalist Jennigay Coetzer offers no-nonsense advice to companies and their PR consultants on how to increase the chances of their press releases being published – instead of ending up in the editor’s bin.
This step-by-step guide to writing and distributing press releases covers this topic from the perspective of companies seeking publicity, PR consultants, journalists and editors.
Aspects covered include:
- Why 95% of press releases end up in the bin
- Pet hates and preferences of journalists and editors
- What makes a press release publishable
- Strategy, knowledge and content
- Writing style, construction and flow
- News releases versus opinion articles
- Identifying interesting topics
- Distribution to targeted media
- Publishing press releases on the web
- The PR consultant’s perspective
